A shop full of natural, biodynamic, and organic wine doesn’t seem the likeliest candidate for a heavily touristed corner of the Île Saint-Louis. But while it’s possible that a fair number of visitors are baffled by the racks of unfamiliar wines, and at least a few of the rest are just popping in to ask for directions to Berthillon, uncannily affable proprietor and raconteur Hervé Lethielleux is a laid-back advocate for wines that often benefit from a little advocacy.
The selection’s pretty evenly weighted between acknowledged stars and semi-obscurities, and there’s an extant yet reasonable location-based premium, but what’s not to love about a store like this in such a prime location?
Tastings every Saturday, all day, though at any given time there’s usually something open.
— Thor Iverson, November 2015
Reviews of interest
Food Intelligence (2012): “Un signe très encourageant cette apparition dans l’un des plus haut lieu touristique de Paris d’une boutique qui promeut, avec tempérament et prix éthiques, le vivant.”
The Cellars Club (2013): “Offers a beautiful selection of organic, biodynamic wines, several of which are even sulfite free. Now that’s a rare find these days! The wines presented at L’Étiquette are from small producers who have a special dedication in presenting fine quality “clean” wines to residents and visitors alike, but yet at amazingly low prices.”