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Beards, beanies & bacon jam: Brooklyn arrives at Le Bon Marché

Hovering fifty feet above the corner of Sèvres and Babylone is the image of a hipster eating a hot dog. The waxed tips of his mustache curl up as he gazes down upon the sidewalk scene below: an elegant woman wearing a camel trench coat is loading her shopping into a car. This is the line for valet parking at the city’s most expensive department store, and madame’s bags are bursting with jars of bacon jam.

Between now and October 17, Le Bon Marché (LBM) is celebrating New York’s most populous borough with their Brooklyn Rive Gauche festival.  Throughout the department store and their next-door food hall La Grande Épicerie, black water tower display stands direct shoppers to kale chips, artisanal matchsticks, and beard cream.