The Taste of Hype: Pharrell macarons from Ladurée at Colette

For this week only, until October 18, the concept store Colette will be selling a box of limited edition Ladurée macarons with two flavors – cola and peanut butter – created by Pharrell Williams.

What a feat of brand synergy – Pharrell gets attention for his concerts this week at Le Zénith and Ladurée gets for one week to appear more young and vibrant, less like a multinational corporation peddling stale souvenirs at the airport.

Well done marketing team!

One thought on “The Taste of Hype: Pharrell macarons from Ladurée at Colette”

  1. Jason Whittaker says:

    Not stale, just tasteless, surely?

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